Apple is expected to unveil a slew of new and updated devices, including a long-rumored foldable iPhone, when it holds its annual late-summer hardware event on Wednesday in Cupertino, California.
The company might only unveil two higher-end versions of its next series: the iPhone 18 Pro and Pro Max, according to various reports. A more affordable base version, the iPhone 18, might not launch until next year.
The foldable Ultra will be around the size of a passport when closed and have only two camera lenses, a regular and an ultra-wide lens, according to Bloomberg.
Like Samsung’s foldable smartphones, Apple’s device will have a smaller external display when closed and a much larger screen that unfolds when the phone is opened. Ternus, 51, joined Apple’s design team in 2001 and worked his way up to leading the engineering teams behind Apple’s entire product lineup, including the iPhones that generate most of the company’s revenue. The tech giant is expected to finally reveal a long-awaited foldable iPhone, currently rumored to be called the iPhone Ultra, which will start at $2,000, according to reports.
The format essentially combines the portability of a smartphone with the larger display of a tablet, offering users a larger screen without carrying a tablet-sized device. Foldable smartphones make up a tiny fraction of the market, at less than 2 percent of global shipments, but Apple could take 31 percent of that demand by the end of the year and reach 40 percent by 2027, according to research firm IDC.
