Salesforce on Tuesday (September 15, 2026) introduced ‘AIForce’ — its AI-powered live interface layer for enterprise users — during the keynote session of the company’s annual Dreamforce convention in San Francisco, as protesters outside demonstrated against controversial ICE contracts.
Following a Hawaiian blessing, two enterprise AI ads featuring Hollywood actor Matthew McConaughey, and a short performance by singer Gwen Stefani, CEO Marc Benioff took to the stage to officially launch AIForce. “With AIforce, Salesforce is bringing all the enterprise knowledge inside Salesforce — the data, workflows, business logic, semantics, permissions, security, and governance that already run the business — to any AI interface.
The result: Companies can unlock tremendous value from all the business knowledge already inside Salesforce, bring Salesforce’s trusted context and governance into any agentic productivity tool, and drive entirely new levels of growth and productivity,” Salesforce said in a company blog about the release.
Justifying the need for offerings such as AIForce when more basic AI products are available, Mr. Benioff noted: “Models alone cannot run the enterprise. Models alone are not going to show us what’s possible. Models also are very probabilistic.”
Anthropic and Nvidia CEOs on regulating AI industry
Salesforce’s CEO also announced Koa, Salesforce’s first CRM reasoning model for Agentforce that was built on NVIDIA Nemotron. Meanwhile, Nvidia CEO Jensen Huang presented a very different view on AI safety, calling for companies to regulate or pace themselves, and independently ensure product safety before release.
