The story so far : Fresh out of the Pixel 11 series launch , media outlets are reporting that Google wants to move their Pixel production away from China, mainly due to geopolitical tensions with the U.S.
Being sold in the premium category, Pixel phones now compete with Apple iPhones and Samsung’s Galaxy S series phones. To attract the more budget-conscious, Google also sells the ‘a’ variant phones at a lower price than the number series. Despite these efforts, Pixel devices do not hold any significant stake on the leaderboard.
With the Pixel 10 series, Google also revamped the design of the Pixel devices.
Through partnerships, Google can make its phones available at more retail stores. Above all, it needs a retail store presence in India to assert its commitment to the market. Chip manufacturing is also a key focus area in India right now. Here, the company can take its cue from Apple, as the iPhone-maker places great emphasis on the aftersales experience, both with their self and partnered stores. But step out of the metro cities, and it is almost impossible to find Pixel phones through any local vendors. To address this, Google can partner with more omni-channel retailers to make the Pixel phones easily available at stores.
Because flexible financing has made smartphone ownership easier and more convenient, it’s not the price-tag that keeps people away from Pixel devices,.
