Conducted by Amazon on their marketplace in July, the survey highlighted that these buyers also want phones that can do adaptive battery management. Majority smartphone buyers (82%) revealed that they are looking for AI-enabled phones that can help them in contextual assistance, generative photo editing and visual search .
Battery life stands out as both the most-wanted quality and also as the most common shortfall. Nearly 25% buyers said they need a phone that can understand and suggest action, 18% needed it for generative photo editing, 17% for doing visual search, and 11% for adaptive battery management. The respondents prefer performance and speed (87%), battery life (79%) and camera quality (77%) in their phones. They want their phone’s battery must be fixed (22%), ahead of camera (17%) and performance (12%).
“While AI has moved from a talking point to an expectation, customers are just as clear about the fundamentals that still matter, like performance, battery, camera. More than half (54%) keep their phones for two years or longer, while 48% plan to upgrade in the next three months. They say that while making that decision, reviews and ratings matter more than discounts: 47% cite them as an important consideration, against 35% for price and deals.
They are also willing to pay more for the device that gets it right,” said Zeba Khan, Director, Consumer Electronics, Amazon India.
